We help founder-led and PE-backed b2b software teams build messaging that sales will use and the market can repeat
The Problem
You’ve built something powerful but when the narrative is unclear, deals slow down.
The Work
We define the narrative that connects technical depth with enterprise revenue.
The Outcome
A unified narrative your entire company operates from and buyers understand instantly.
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We knew our platform was powerful, but it wasn’t connecting with buyers. On Brand reframed our messaging around ROI, helping us cut sales cycles by weeks and boost pipeline conversions by over 30%.
— Founder, AI Startup
We moved from feature lists to value stories. Within one quarter our demo-to-close rate rose 25% and sales cycles shortened. The positioning work paid for itself.
— CRO, FinTech SaaS
On Brand helped us differentiate in a crowded DevOps market. The new narrative elevated us from “tool” to “platform,” lifting enterprise win rates across the board.
— PMM Lead, DevOps Platform
Clear, compliant messaging that clinicians and buyers both understood—finally. Our campaign CTR improved and trial signups grew 40%.
— Director of Growth, HealthTech SaaS
The persona work was a breakthrough. Our emails, website, and SDR scripts now align to the same value proof, and pipeline quality is up.
— VP Demand Gen, MarTech Company
On Brand translated our security product into plain business language. Board conversations got easier and enterprise procurement moved faster.
— Co-Founder, Cybersecurity SaaS
Our value prop finally resonates with CHROs. The refreshed story and deck improved multi-stakeholder alignment and accelerated pilots to paid.
— VP Marketing, HRTech Platform
We repositioned from “learning features” to “measurable outcomes.” That shift unlocked new enterprise conversations and stronger renewals.
— Head of Sales, EdTech SaaS
Our Services
Positioning Foundation
When scaling SaaS teams outpace narrative clarity.
Includes
Company-wide narrative blueprint
ICP definition
Differentiation architecture
Objection pattern framework
Unified sales narrative
Result
A clear, defensible market position that strengthens enterprise conversations and aligns your entire GTM team.
Best For
Series A-C SaaS companies entering enterprise, preparing for fundraise, or aligning post-acquisition.
Enterprise Repositioning + Audit
When enterprise growth stalls and positioning no longer holds.
Includes
Win/loss narrative deconstruction
Enterprise sales call analysis
Competitive positioning gap analysis
Clear ICP and buying trigger refinement
Enterprise-grade sales storyline
Result
Repositioned enterprise narrative, stronger deal momentum, and renewed market credibility at scale.
Best For
Post-Series B-D or PE-backed SaaS companies selling into Enterprise.
Revenue Problems are Positioning Problems
We define the story that shapes market perception and revenue momentum.
Your Questions Answered
Have questions? We've got answers!
Take Your Narrative to the Next Level
Connect with Us
On Brand Consulting builds scalable marketing strategies using a proprietary framework to optimize positioning, messaging, and GTM execution to create a single source of truth for B2B SaaS companies.
